The Government of India has launched the Market Access Support intervention under the Export Promotion Mission, marking a major step to strengthen international market access for Indian exporters, with a special focus on micro small and medium enterprises, first time exporters and firms operating in priority sectors. The initiative, approved by the Union Cabinet on 12 November 2025, is being implemented under the NIRYAT DISHA sub scheme of the Export Promotion Mission and is designed to provide structured, outcome oriented support for expanding India’s footprint in global markets.
The Export Promotion Mission is a coordinated national effort jointly implemented by the Department of Commerce, the Ministry of MSME and the Ministry of Finance, working closely with Indian Missions abroad, Export Promotion Councils, Commodity Boards and industry associations. The Market Access Support intervention seeks to improve buyer connect, diversify export destinations and create predictable pathways for Indian exporters to enter and grow in overseas markets.
Under the intervention, exporters will receive financial and institutional support for participation in international trade fairs and exhibitions, Buyer Seller Meets, Mega Reverse Buyer Seller Meets organised in India, and targeted trade delegations to priority and emerging markets. These activities are intended to provide direct access to overseas buyers, strengthen commercial relationships and translate market outreach into tangible export outcomes.
To ensure continuity and strategic planning, a forward looking three to five year calendar of major market access events will be prepared and approved in advance. This will allow exporters and implementing agencies to plan participation well ahead of time and align their product development and marketing strategies accordingly. At least 35 percent participation by MSMEs has been mandated for all supported events, reinforcing the government’s focus on inclusive export growth. Special priority will be given to new geographies and smaller markets to encourage diversification beyond traditional export destinations.
Delegation size norms have been benchmarked at a minimum of 50 participants, with flexibility built in to account for market specific requirements and strategic considerations. Financial support ceilings and cost sharing ratios have been rationalised to ensure efficient use of resources, with preferential support for priority sectors and markets. To encourage participation by new and small exporters, partial airfare support will be provided to exporters with turnover of up to seventy five lakh rupees in the preceding year.
All processes under the intervention, including event listing, proposal submission, approvals, participant onboarding, fund release and monitoring, will be conducted through the trade.gov.in portal. This end to end digital enablement is expected to improve transparency, reduce transaction time and make the scheme easily accessible to exporters across the country.
A mandatory online feedback mechanism will be introduced for every supported event, capturing exporter assessments of buyer quality, business leads generated and overall market relevance. These insights will be used to refine the guidelines over time and strengthen the effectiveness of future interventions. In addition, a new component focused on proofs of concept and product demonstrations for overseas buyers, particularly in technology intensive and sunrise sectors, will be notified shortly to complement existing market access tools.
The government also plans to roll out additional digital tools in phases for lead tracking, exporter follow up and integration of market intelligence. Together, these measures aim to provide Indian exporters with predictable and data driven market entry support, strengthen buyer engagement and enable deeper integration into global value chains, supporting sustained export growth in the coming years.
