Global streaming platform Netflix has launched Eyeline Studios in Hyderabad, marking a major investment in India’s rapidly expanding Animation Visual Effects Gaming and Comics ecosystem and reinforcing the country’s position as a key hub in global digital production.
The launch of the studio represents a significant step toward integrating India more deeply into global visual effects production pipelines and advancing next generation production technologies in the country.
The launch event was attended by Anumula Revanth Reddy, Chief Minister of Telangana; Sanjay Jaju, Secretary, Ministry of Information and Broadcasting; Jeff Shapiro, Chief Executive Officer of Eyeline Studios; and actor and film producer Rana Daggubati.
Advanced Global Production Facility
The Hyderabad facility of Eyeline Studios spans approximately 32,000 square feet and is equipped with advanced visual effects infrastructure and virtual production technologies. The facility operates with hybrid cloud based systems designed to support complex visual effects workflows and large scale digital production pipelines.
The studio is built to support high end visual storytelling projects and will operate as part of Eyeline Studios’ global network. The network currently includes major centres in Los Angeles, Vancouver, Seoul and London, connecting talent and technology across global entertainment markets.
The Hyderabad facility will contribute to global production pipelines by supporting cutting edge visual effects work and digital production processes used in film and streaming content.
Strengthening India’s Creative Technology Ecosystem
India has steadily emerged as a major destination for global animation and visual effects production, supported by a large pool of creative and technical talent and a rapidly expanding digital media sector.
The establishment of Eyeline Studios in Hyderabad is expected to accelerate growth in the AVGC sector by strengthening industry capabilities, encouraging technology adoption and creating new opportunities for skilled professionals in the creative economy.
Officials said the new studio will also contribute to talent development and deeper integration of Indian professionals into global production networks.
Hyderabad Emerging As Creative Technology Hub
Speaking at the event, Anumula Revanth Reddy said that Hyderabad has evolved into a vibrant centre where creativity, technology and global talent converge.
He noted that initiatives such as Eyeline Studios would further reinforce Hyderabad’s position as a leading hub for the film industry, digital technology and the AVGC sector.
Anumula Revanth Reddy expressed confidence that the presence of global studios in the city would strengthen the local creative ecosystem and open new opportunities for artists, storytellers and technology professionals.
Policy Support For Creative Industries
Sanjay Jaju, Secretary in the Ministry of Information and Broadcasting, highlighted that India’s rich storytelling traditions combined with rapidly growing technological capabilities are driving the expansion of the entertainment and creative industries.
He said Hyderabad already has a strong legacy in animation and visual effects with several international studios operating in the city.
Sanjay Jaju also highlighted that the upcoming campus of the Indian Institute of Creative Technologies in Hyderabad will further strengthen skill development and capacity building in the creative technology sector.
He added that the government has been focusing on expanding the creative economy, often referred to as the Orange Economy, a concept emphasised by Prime Minister Narendra Modi during the WAVES initiative.
He noted that policy measures such as the planned establishment of 15,000 content creator laboratories across the country are expected to generate nearly two million jobs in the creative economy.
Telangana Focus On Skill Development
D. Sridhar Babu, Minister for Information Technology Electronics and Communications Industries and Commerce in the Government of Telangana, said the state government is prioritising skill development to build a strong talent pipeline for the animation and visual effects sector.
He stated that rapid technological advancements and increasing participation by global companies position Hyderabad to become a leading global hub for storytelling and creative technology.
The state government has been actively promoting the growth of technology driven creative industries through industry partnerships, training initiatives and infrastructure development.
Global Industry Perspective
Jeff Shapiro, Chief Executive Officer of Eyeline Studios, said India has long been an important contributor to the global visual effects industry.
He noted that the country’s strong base of creative and technical professionals makes it an important partner in global production networks.
Jeff Shapiro said Hyderabad offers a strong combination of technological infrastructure and film culture, making it an ideal location for developing long term production capabilities.
Industry And Cultural Impact
Actor and film producer Rana Daggubati highlighted that Hyderabad has experienced remarkable growth in its film and creative industries over the past two decades.
He noted that the establishment of global production facilities such as Eyeline Studios will further strengthen the city’s creative ecosystem and provide new opportunities for artists, technicians and storytellers.
Industry experts said the expansion of global studios in India will enhance knowledge transfer, support advanced digital production techniques and create high value employment opportunities in the AVGC sector.
The launch of Eyeline Studios in Hyderabad marks another milestone in India’s journey toward becoming a global centre for creative technology, visual effects production and digital storytelling.
