NITI Aayog on 28 January 2026 launched Sampoornata Abhiyan 2.0, a focused three month national campaign running till 14 April 2026, aimed at achieving saturation of critical development indicators across Aspirational Districts and Aspirational Blocks. The initiative seeks to build on the strong outcomes of the first Sampoornata Abhiyan conducted in 2024 and to deliver measurable, last mile impact in health, nutrition, education and basic services.
The campaign was inaugurated by Shri B V R Subrahmanyam, Chief Executive Officer, NITI Aayog, in the presence of Shri Rohit Kumar, Additional Secretary and Mission Director, Aspirational Districts and Blocks Programme, NITI Aayog, along with Planning Secretaries, District Collectors and District Magistrates of Aspirational Districts and Blocks, development partners and senior officers from NITI Aayog, States, Districts and Blocks.
Addressing the gathering, the CEO of NITI Aayog said Sampoornata Abhiyan 2.0 is designed to convert incremental progress into complete saturation of essential services by combining intensive monitoring, community engagement and outcome driven planning. He emphasised that the campaign will focus on achievable, clearly defined indicators where rapid improvement can significantly improve quality of life.
Focus Areas Under Sampoornata Abhiyan 2.0
The campaign targets six Key Performance Indicators in Aspirational Blocks and five Key Performance Indicators in Aspirational Districts, reflecting the different administrative scale and service delivery responsibilities.
Across all Aspirational Blocks, the six identified KPIs are
– Percentage of children aged six months to six years regularly receiving supplementary nutrition under the ICDS programme
– Measurement efficiency of children enrolled at Anganwadi Centres during the reporting month
– Percentage of operational Anganwadi Centres with functional toilets
– Percentage of operational Anganwadi Centres with drinking water facilities
– Percentage of schools with adequate girls’ toilet facilities
– Percentage of bovine animals vaccinated for Foot and Mouth Disease
Across Aspirational Districts, the five KPIs identified are
– Proportion of live babies weighed at birth
– Tuberculosis case notification rate in public and private institutions against estimated cases
– Percentage of Anganwadi Centres or Urban PHCs that conducted at least one Village Health Sanitation and Nutrition Day or Urban Health Sanitation and Nutrition Day in the last month
– Percentage of schools with functional girls’ toilets
– Percentage of animals vaccinated
NITI Aayog has shared a detailed menu of activities that districts and blocks may undertake during the launch and implementation phase. Local administrations have also been encouraged to conduct continuous outreach and awareness drives to sustain momentum throughout the campaign period.
Implementation Framework
To ensure tangible outcomes, districts and blocks will prepare dedicated three month action plans aligned to the identified indicators. Monthly tracking of saturation levels will be undertaken, supported by behaviour change and awareness campaigns. District level officers will conduct concurrent field monitoring visits, while NITI Aayog, in coordination with concerned central ministries and state governments, will support planning, capacity building and faster implementation.
Explanation of the Aspirational Programmes Chart
The comparative chart presented alongside the launch explains the evolution and scope of the Government’s flagship targeted development initiatives.
The Aspirational Districts Programme, launched in January 2018 by the Prime Minister, covers 112 districts and aims at rapid and inclusive transformation of the most underdeveloped regions. Progress under this programme is measured across 49 development indicators grouped under five broad themes: Health and Nutrition, Education, Agriculture and Water Resources, Financial Inclusion and Skill Development, and Infrastructure.
Building on this success, the Aspirational Blocks Programme was launched in January 2023 and expanded in 2025 to cover 513 blocks across 329 districts. Its objective is the saturation of essential government services at the block level, where service delivery directly interfaces with citizens. Progress under the Aspirational Blocks Programme is tracked through 40 indicators, focusing on Health and Nutrition, Education, Agriculture and Allied Services, Basic Infrastructure and Social Development.
Sampoornata Abhiyan 2.0 acts as a convergence mechanism for both programmes, shifting the focus from relative improvement to full saturation of critical indicators within a defined time frame.
Driving Last Mile Transformation
Through Sampoornata Abhiyan 2.0, NITI Aayog aims to institutionalise outcome oriented governance, deepen cooperative federalism and ensure that essential services reach every eligible beneficiary in Aspirational Districts and Blocks. The campaign reinforces the Government’s commitment to inclusive development by translating policy intent into visible change on the ground.
