Prasar Bharati on 9 January 2026 launched Creator’s Corner, a dedicated national platform on DD News to showcase content produced by digital creators from across India, marking a significant step towards empowering the country’s rapidly growing creator economy.
Union Minister for Information and Broadcasting Ashwini Vaishnaw said the launch signals the beginning of a major reform phase for Prasar Bharati, with 2026 set to be a year of transformational change. He said the Ministry of Information and Broadcasting is undergoing comprehensive restructuring to align public broadcasters with industry participation, new generation creators and technology driven processes. According to the minister, Creator’s Corner is the first milestone in this reform journey.
Highlighting the impact of the WAVES platform launched last year, Vaishnaw said it has emerged as a game changer for the creator economy, with the potential to empower one crore youth, generate new employment opportunities and create economic activity worth nearly ₹5,000 crore. He said the integration of creators into public broadcasting reflects a forward looking approach to media reforms.
Minister of State for Information and Broadcasting L Murugan said Creator’s Corner reflects the Prime Minister’s vision for the Orange Economy by recognising the economic and cultural value of creative talent. He noted that creators from small towns and remote regions are independently producing and distributing content without large studios, building livelihoods through innovation. He said Doordarshan will now provide these creators with a credible national and global platform.
Information and Broadcasting Secretary Sanjay Jaju said the initiative will help build a vibrant, responsible and inclusive creator ecosystem by recognising creators as complete content makers. He said Creator’s Corner, launching on DD News, will gradually expand across all Doordarshan channels, offering creators from diverse languages, regions and genres a national platform. He added that a dedicated prime time slot will help creators reach wider audiences while enriching public broadcasting with fresh and diverse perspectives.
Creator’s Corner is designed to promote the digital economy by encouraging quality content creation and expanding its reach through a partnership between Prasar Bharati and individual creators. The programme will feature content across a wide range of themes including news and current affairs, culture, travel, cuisine, art and literature, music and dance, health and wellness, education, science and technology, inspiring stories, environment, sustainable development and entertainment.
The programme will be telecast from Monday to Friday at 7:00 PM on DD News, with a repeat telecast at 9:30 AM the following day. Each episode will showcase four to six short videos or reels covering diverse themes.
The initiative offers a mutually beneficial model by providing digital creators with the credibility and nationwide reach of DD News, while enabling Prasar Bharati to curate innovative content that connects with younger audiences and strengthens public service broadcasting in the digital age.
